Articles tagged with: food styling
food styling, Headline, Lunchbox bites, Veggies/curries »
The lessons you learn the hard way are always the ones that stick…
All along, and ever since I was first exposed to commercial food styling shoots, it really hit me to think that how smooth my transition would have been had there been someone to guide me through the nitty gritty of food styling.
Back then, I was fairly new to the commercial world of food styling and had no mentor whom I could observe or assist. I had to jump off the cliff and learn how to make wings on the way down 🙂
Baking bites, cookies, food styling »
The year 2016 has been a whirlwind.
I met so many amazing people, ventured into a couple of projects involving uncertainty, yet successfully completed all and learned so much last year. With all the ups and downs of last year, the one thing I always remember is to smile and look up at what I got in life.
When you believe in someone you profoundly increase their ability to have faith in themselves and achieve. ~ Jason Versey
“Sanjeeta, are you free today..we want to discuss with you about an innovative product launching video. More later, when we meet in person, bye” said Arabbhi and disconnected the phone.
I was excited and a little anxious at the same time to meet them and to know about the new venture. When someone believes in you, it gives you a sense of accountability to prove them right.
Festive bites, food styling, Headline, nutri bombs »
Summer vacations were always welcomed, when extended families and cousins would all come over to our large joint family house for holidays in Bhilwara, Rajasthan.
I was immersed in a flurry of vivid memory the moment I stepped inside that large kitchen area at a photo shoot recently. The heady smell of sweets wafting out of the kitchen instantly transported me back into time, to the family weddings conducted at my granny’s place.
Long forgotten memories of my childhood came flooding back as I watched traditional Halwais work in the giant assembly line at Bombay Sweets in Thanjavur during a food photo-shoot last week.
“Life begins at the end of your comfort zone.” ~ Jack Canfield
I’ve been doing commercial food styling projects for over 5 years now, and it’s been an amazing journey so far.
The assignments that come my way are freelance projects, Ad shoots, magazine tie ups and television commercials of various brands and companies. I absolutely love my job, as every new project brings in the opportunity to meet new people and acquire different skill sets.
Breakfast bites, food styling, porridge »
“Sometimes what you’re looking for comes when you’re not looking at all.”
So hectic, that at times I started to feel the pinch of physical exhaustion and insomnia on the sets. But in all, I have had some great time meeting people, cooking and styling food products for new brands and companies.
Festive bites, food styling, kheer »
The power to make food look mouth-watering on print and media is so inspiring and rewarding. As a food lover I feel fortunate to have worked with some of the best photographers and production houses in Chennai.
Last month was crazy as my shooting schedule went haywire with food styling projects pouring in from every possible media in the town..television media, magazines, packaging and You tube channels.
After a lot of filtering, here are some candid shots from the photo shoot which I accepted & executed for various medias in Chennai some time back.
“Dwell on the beauty of life. Watch the stars, and see yourself running with them.” Marcus Aurelius.
“Ah…excuse me, I didn’t get your name.”
I turned around and looked at the representative from client’s office standing behind me. We would have spoken at length on topics ranging from food to Indian culture on the sets for last two days, but forgot to exchange our names.
“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” ~ Andy Rooney.
I am enjoying my journey as a food stylist and was in for a pleasant surprise the other day when I received a call from the ace photographer Venkat Ram.
The photo-shoot was for a popular South Indian brand, Hatsun with a good network in dairy products. The photo-shoot was for their new venture into ready-to-eat frozen food product line by the name Oyalo.